Garmin has long stood apart in the smartwatch world — known for rugged design, endurance tracking, and performance-first wearables built for the outdoors. But with the new Venu X1, that identity is starting to blur. Because let’s be honest: it looks a lot like an Apple Watch Ultra.
What’s going on here?
1. Apple’s success is reshaping the market
The Apple Watch Ultra wasn’t just a hit with die-hard Apple fans — it redefined what a premium fitness smartwatch can be. While it may not be the ideal tool for ultramarathons or weeklong hikes, it looks like it could be. And for many buyers, that blend of confidence, style, and status is exactly what matters.
Garmin sees this shift — and knows that without something in the same aesthetic lane, its spot on store shelves could quietly be taken by Apple.
2. Venu X1 bridges fitness and fashion
The Venu series has always catered to urban, everyday athletes — people who want workout tracking, but not a full-on expedition device. The Venu X1 is Garmin’s first major push into the premium lifestyle market: titanium body, sapphire glass, squared AMOLED screen.
And if you want to appeal to that market? You speak the same design language as Apple: clean lines, modern form, luxury materials.
3. Garmin and Apple now compete for the same user
There was a time when Apple users wanted smart features, and Garmin users wanted metrics. Now:
- Garmin added voice calls and commands,
- Apple improved health and fitness tracking.
That middle zone — where Android users want “something like the Ultra” — is exactly where Venu X1 steps in. No need to switch ecosystems. Just wear something that feels just as capable.
4. Titanium and square displays are the new trend
It’s not just Garmin. Samsung also redesigned the Galaxy Watch 8 to resemble the Apple Watch Ultra’s squared, premium design.
We’re witnessing a shift in smartwatch design language: square is the new round, and titanium is the new stainless steel. Garmin doesn’t want to be left out — and rightly so. The Venu X1 offers a compelling middle ground: strong fitness features, clean aesthetics, and more lifestyle appeal than ever.
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