Apple has sent out Save the date invites
This is a preliminary invitation to a closed offline event that Apple is not hosting for the general public or the wider press, but for a very limited group of people.
Dates: January 27–29, Los Angeles
Apple does not usually hold public events at the end of January, let alone stretch them over three days.
Three days usually mean personal sessions, NDAs, live demos, and possibly different tracks for different groups.
A personal invitation. These are named invites sent to:
- partners,
- key developers,
- selected journalists / insiders,
- or people testing very early-stage products.
At this point, we can only speculate about what Apple might present at the event.
The most logical scenarios include:
- closed demos of Apple Intelligence / next-generation Siri;
- an internal event focused on Apple’s AI ecosystem;
- working sessions with content creators or developers ahead of major changes in iOS 27;
- or testing a new interaction format involving AI, services, and the ecosystem.
Some insiders suggest that Apple could also hold a closed presentation of MacBook Pro models with M5 Pro and M5 Max chips during these days, along with a possible budget-oriented model.
Information about upcoming MacBooks for 2026 is actively appearing in analyst reports and supply-chain data. Apple is preparing both powerful updates for professionals and an entirely new device aimed at the mass market.
MacBook Pro with M5 Pro and M5 Max chips
The base 14-inch model with the M5 chip was already introduced in late 2025, but the professional Pro and Max lineup is expected very soon.
- Release timing: most insiders, including Mark Gurman (Bloomberg), point to late January 2026 (around January 28) or spring 2026.
- Chip technology: M5 Pro and M5 Max are built on TSMC’s improved 3-nanometer N3P process. Apple has postponed the move to 2 nm due to high costs, but is using a new SoIC-MH packaging technology that significantly improves thermal performance.
- Performance:
- GPU: a major increase in graphics performance is expected. The top-tier M5 Max could feature up to 40 GPU cores, which, according to rumors, may allow it to compete with mobile GPUs at the RTX 5070 Ti level in games.
- AI: a strong focus on the Neural Engine for local execution of large language models (Apple Intelligence).
- Design: the overall design is expected to remain unchanged (14″ and 16″ enclosures). A full redesign with OLED displays and a thinner chassis has reportedly been delayed until the M6 generation (late 2026 or 2027).
New “budget” MacBook
This is arguably the most intriguing development. Apple is reportedly working on a model designed to compete with Chromebooks and low-cost Windows laptops in the education segment.
- Name: it is commonly referred to online as “Low-cost MacBook” or “MacBook SE”.
- Hardware: instead of an M-series chip, Apple may use an iPhone-class processor such as the A18 Pro or A19 Pro, helping to lower the price while maintaining high energy efficiency.
- Specifications:
- Display: 12.9 or 13.6 inches (standard LCD without ProMotion).
- Memory: 12 GB of RAM in the base configuration, which is considered the minimum for AI features.
- Design: a slim, MacBook Air–style body, possibly using more affordable materials and a limited port selection (no Thunderbolt, USB-C only).
- Price: rumors range from $599 to $799, which would make it the most affordable MacBook Apple has ever released.
- Availability: mass production is expected to begin in the first half of 2026.
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